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Novitas Diverse Voices Scholarship

1 winner$1,000
Application Deadline
May 15, 2024
Winners Announced
Jul 12, 2024
Education Level
High School, Undergraduate
Recent scholarship winners
Eligibility Requirements
Education Level:
High school senior or undergraduate
Field of Interest:
Public relations or communications
Low-income, first generation college student, BIPOC or LGBTQIA+

Novitas believes that diversity is critical to the public relations industry.

It is important to encourage increasingly diverse voices in all fields, but the efforts to promote diversity in public relations are valuable to creating a more educated, accepting communications industry and society. The Novitas Diverse Voices Scholarship will support a student who is interested in pursuing a career in public relations and who comes from a background that remains underrepresented in the field. 

High school seniors or undergraduate students are eligible to apply if they are an underrepresented minority, including but not limited to, low-income backgrounds, first generation college students, BIPOC or from the LGBTQIA+ community. Students applying must be pursuing a career in public relations, although it is not required to be majoring in public relations or communications.

To apply, please write about what impact the power of diverse voices in public relations can have on shaping the public narrative.

Selection Criteria:
Essay, Diversity, Impact
Published November 29, 2023
Essay Topic

What impact do you believe the power of diverse voices in public relations can have on shaping public narratives?

400–600 words

Winning Application

Imani Reeves
Atlanta Metropolitan State CollegeAtlanta, GA
In public relations, diverse perspectives have a significant influence on how we develop narratives that are seen by the general public. Visualize a group that connects individuals with different backgrounds, habits, and life experiences. This diversity of viewpoints guarantees that the messages we communicate are understood by a wide range of individuals while also representing the diversity of our society. When we talk about cultural competence, we mean that this diverse team understands the different ways people see the world. This understanding is crucial for crafting messages that are not just respectful but also connect with diverse communities. It's like speaking the language of your audience, making sure your message hits home. Now, think about authenticity and trust. People are more likely to believe and connect with messages that come from a diverse group of voices. When we see ourselves in the messages we receive, it builds a sense of trust. Trust is a big deal in communication – it's the foundation of strong relationships between organizations and the people they're talking to. But it's not just about trust; diversity also brings creativity to the table. Different perspectives mean different ways of thinking. This diversity of thought sparks creativity, helping us find innovative solutions to the challenges we face in getting our messages across. In the fast-paced world of public relations, being able to think creatively and adapt to new trends is a huge advantage. Adaptability is key in our field. Things change quickly, and we need to be responsive to what's happening around us. A diverse team is like having a toolkit filled with different skills and experiences. It makes us better at navigating the twists and turns of the ever-changing media landscape. And let's not forget about steering clear of stereotypes and biases. A diverse team is more likely to catch and avoid these pitfalls, making sure our messages are respectful and free from harmful stereotypes. It's about promoting ethical and responsible communication. Understanding our audience is another big plus. A diverse team brings insights into different market segments, making sure our messages are tailored to the specific needs and preferences of various groups. This understanding is crucial, especially in industries where reaching specific demographics is a top priority. In our globalized world, having a global perspective is a must. Companies and brands operate on an international scale, and a diverse team helps us navigate the complexities of talking to people from different cultures. It ensures our messages are culturally sensitive and connect with audiences around the world. In a nutshell, having diverse voices in public relations is a game-changer. From understanding cultures and building trust to being creative and adaptable, diverse teams make our approach to communication more effective. It's not just a smart move strategically; it's also a commitment to communication that's inclusive, ethical, and responsible. As more organizations recognize the value of diverse voices, public relations is evolving into a more dynamic and impactful force in shaping the stories we tell.
Fametta Zubah
University of Minnesota-Twin CitiesMinneapolis, MN
​​During one of my classes, my professor stated "Minorities are the majority" and I was so puzzled. As a black woman, you never hear yourself as the "majority". Our light is always dimmed, and our voice is always suppressed, but when I heard him make that statement I craved to know more about what he meant. What I learned from that lecture is that in the years to come minorities will represent more of the population than it has in the past. Now you're probably wondering what that means. With that shift in demographics, the way that businesses have worked in the past won't be relevant during the new era of life. That is why diverse voices in public relations are so important in creating a space that invites the voices of those who had not been heard since we could remember. This space has always been white-dominant yet, there are so many different communities that have always been around. The beauty of this change is that people like me who are getting ready to enter this community of public relations will finally be able to do what has been needed. We have to find ways to gather the insights of these diverse communities. Understand what they like, don't like, what they value, and the essentials they need in their lives so that they feel seen and heard. We have to help businesses understand how to not only grow as a company or brand but ways they can provide a space for any new consumers wanting a spot at the table. This work will not be easy but it is crucial in this point that we are in as a society. These minority groups have always been seen through the lens of stories that others have created for them but they have not had the chance of creating a narrative that is true to them and until that can happen we still have a lot of growth that needs to occur. Growing in diversity will truly help create a more inclusive space. Understanding cultures will also be crucial when it comes to analyzing different people and it also will help alleviate some cultural tension that has been present and the barriers that come with that. It is time that we clean our glasses, invite more public relations workers of various backgrounds to do some great work, and to provide not only their own experiences but the experiences in the stories that still have yet to be told.


When is the scholarship application deadline?

The application deadline is May 15, 2024. Winners will be announced on Jul 12, 2024.

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