Black Marketing Leaders Grant

My name is Morgan Smith and I am a Sophomore at High Point University. I strive to become a lead person in public relations, marketing, or the advertising field. I plan to use the resources provided by my school, such as internships, in order to excel in the workforce. I have a strong analytical mind when I'm working. I am a go-getter who enjoys persuading and leading people. I thrive in decision-maker roles as well as roles that directly help people. I like to promote people’s learning and personal development and really enjoy communicating, counseling, teaching, advising, and being of service to people. I'm an enterpriser, captivated with new ideas and alert to all possibilities, and enjoy helping move new ideas forward by sometimes challenging rules, assumptions, and customs. My three main values include independence, recognition, and working conditions. My main goals for the upcoming school year include becoming more involved in on-campus activities and organizations, maintaining my scholarship by making sure I fall in the grade point average requirement and having the chance to study abroad. In order to obtain my goals, I will need to be focused, determined, and be able to manage my time and money. My main values are important as they will put me ahead in the Marketing field. Before I graduate I plank to participate in many internship opportunities to help gain useful knowledge of the Marketing field. I plan to use theses internships to help my resume look more prominent and ultimately be a more qualified candidate in my job search after graduation. After I graduate with a Bachelors's degree in Marketing, my plan is to start out as a Social Media Marketing Manager. As a Social Media Manager, I would be responsible for planning, implementing, managing, and monitoring a company's Social Media strategy in order to increase brand awareness, improve marketing efforts, and increase sales. This job would serve as the first stepping stone towards actually putting all my hard work into fruition. After much time of gaining vital skills and experience in the Marketing field, I plan to move up to becoming a Public Relations Specialist where I will, create and maintain a favorable public image for the organization they represent while also using my social media marketing experience to craft media releases and develop social media programs to shape public perception of their organization and increase awareness of its work and goals. Ultimately I want to become a Marketing Manager for a Fortune 500 company such as American Express, Cisco, Edward Jones, and Stryker. I will manage all marketing for the company and activities within the marketing department while also developing the marketing strategy for the company in line with company objectives. My tenacity, ability to collaborate with others as well as work alone and ambition, make me a great candidate for this opportunity. I believe this scholarship will take some of the financial stress of my family and I's shoulders so I can focus more on maintaining a 3.5-grade point average and have the ability to participate in more internships.