During the 2020 Covid-19 pandemic, my mom opened a new business. Like many people affected by mass layoffs, she had just lost her job and needed to figure out how she would support our family. She had always been tenacious and driven, so her sudden spring into entrepreneurship did not surprise me. However, her faith in my abilities to market her business did. In hindsight, I realize that her confidence in my capabilities and my desire to make her proud instilled a deep drive to excel at marketing in me, which has blossomed into a love for digital branding and marketing strategy. While the creative and strategic nature of digital marketing is intriguing for me, it is most rewarding knowing that as a first-generation Nigerian immigrant, my mom's pursuit of entrepreneurship ignited a zealous ambition in me. She not only ventured on a new path in a world where only 2.3% of US businesses are black-owned but also built a small business during one of the most uncertain periods in recent history. Getting the chance to help my mom pursue her business goals during a grueling pandemic opened my eyes to the possibilities available to me in digital marketing. It allowed me to witness the birth and growth of a small business and its positive impact on a local community. The following fall semester, I declared a concentration in marketing analytics at my university. Through classes in that concentration, I expanded on my experiences by refining my knowledge of digital marketing and exploring the tools I could use to guide the growth and expansion of other companies. After performing a variety of tasks associated with digital marketing: measuring customer engagement, tracking analytics, and curating digital marketing strategies for my mom’s business and a few other startups and large firms, I acknowledge how challenging it can be to grow a brand without the abundance of resources and funding that larger companies can more easily attain. I also know how overlooked and under-resourced small businesses, particularly minority businesses, can be because of systemic inequalities. Therefore, after graduation, my ideal plan would be to help rectify these inequalities while working for a small startup in a digital marketing or brand strategy role. Whether through socially-conscious social media campaigns or by recentering human experiences in targeted SEO content strategies, I hope to employ my skills to create innovative digital marketing solutions that underscore the unique experiences of a diverse set of overlooked users. I also intend to open doorways for black women pursuing marketing through industry leadership, peer advocacy, and community building. Ultimately, my long-term career goal is to make strides toward reducing these disparities by utilizing industry expertise to help other minority-owned small businesses bring their brand goals to fruition through the power of digital marketing.