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yulia harutyunyan

2x

Finalist

2x

Winner

General information

Hobbies & Interests

  • Advertising
  • Animals
  • Ballet
  • Tennis
  • Russian
  • English
  • Art

Reading

  • Self-Help
  • Business
  • Humanities

I read books multiple times a week.

Bio

My father, knowing only a handful of English words and my mother, 7 months pregnant with me, immigrated to the United States with nothing but an unyielding determination to create a better future. Watching them navigate this new world shaped my own values: hard work, adaptability and determination to push beyond limitations - characteristics that can be seen in every aspect of my life: academically, professionally, and personally. That same mindset propelled me into my first full time role after college, where I was the youngest hire ever to be promoted at The Agency Worldwide, overseeing multiple projects with total comps. ranging from $250K to $700K each. Through this experience, I became highly adept at communicating at an executive level, assessing business needs, and strategically aligning opportunities to create impactful outcomes.I bring these learnings to my current role as a Sales Planner at OUTFRONT Media where I support a $27M book of business - the largest on the LA local sales team. I’ve discovered my passion for problem-solving through strategic planning and campaign execution as Out-of-Home (OOH) advertising requires a tailored strategy, creative thinking, and a deep understanding of market dynamics. I thrive in this environment where innovation meets business strategy, and I want to continue refining these skills at UCLA Anderson.

Education

University of California-Los Angeles

Master's degree program

2025 – 2028

Majors:
  • Business, Management, Marketing, and Related Support Services, Other

University of California-Irvine

Bachelor's degree program

2017 – 2021

Majors:
  • Business, Management, Marketing, and Related Support Services, Other

North Hollywood High School

High School

2013 – 2017

Miscellaneous

Desired degree level:
Master's degree program
Graduate schools of interest:
University of California-Los Angeles
Desired degree modality:
In-Person
Medical school interest:
No

Career

  • Sales Planner

    Marketing and Advertising · OUTFRONT Media

    Jan 2024 – Present

  • Executitve Recruiter

    Pharmaceuticals · The Agency Worldwide

    Jan 2019 – Jan 2024

  • Marketing Intern

    Marketing and Advertising · FOX Sports

    Jan 2019 – Jan 2019

  • Advertising Intern

    Marketing and Advertising · AdFocused

    Jan 2018 – Jan 2019

Miscellaneous

Dream career field:
Management Consulting
Dream career goals:
Chief Transformation Officer
Work experience:
7 years
Has nursing license:
No
Marilynn Walker Memorial Scholarship
Winner
I grew up in a family of strong women. They built new lives in a new country, worked tirelessly in their [male-dominated] fields, and raised families with more perseverance than recognition. Watching them, I learned early on that a woman’s path to success is rarely straightforward and that persistence doesn’t mean the road gets easier… it means you keep walking even when it’s all uphill. Their lives showed me the reality of being a woman, and more specifically, a woman in business. Women are often expected to prove themselves twice over: to be competent, but also likable; ambitious, but never “too ambitious.” Some ceilings aren’t just glass... they’re concrete reinforced by invisible biases, limited representation, and the constant pressure to balance opportunity with obligation. Watching the women in my family navigate those realities gave me a deep respect for their persistence, but also a determination to chart my own path differently. That’s why Marilynn Walker’s story struck me. In reading about her life, she didn’t just climb a ladder, she built rungs where none existed. From the ground floor as a key punch operator to becoming the first woman on the Board of Directors for Visa International, her journey was not just about advancement; it was about reimagining what was possible for women in business. Her story reminds me that higher education is more than a degree, it's a lever for change. It equips women to navigate systems not designed for them, and in doing so, it expands what’s possible for everyone who follows. Just as she leveraged her computer science background to reimagine global banking systems, I aim to utilize my MBA to reimagine how businesses grow, adapt, and include. My own career keeps reinforcing this perspective. From recruiting executives in the life-science sector to planning out-of-home campaigns, I’ve gained diverse experience that has broadened my view of how businesses operate. At the same time, being part of a company in the midst of its own transformation has shown me how strategy and leadership can shape bigger outcomes. It made me realize I want to move beyond the “ground floor” and play a bigger part in guiding change. Pursuing my MBA will help me build on this foundation and prepare me to lead organizations through transformation, not only driving results but also building systems, teams, and strategies that last. Higher education will shape my future in business by giving me the tools, frameworks, and confidence to lead with purpose. Just as Marilynn Walker left behind new rungs for others to climb, I want to use my MBA not only to advance my own career but to widen the path for women who follow. Persistence is powerful, but persistence with purpose is transformative. With this scholarship, I plan to carry that transformation forward in my career and in the organizations I serve.
yulia harutyunyan Student Profile | Bold.org