I recall the summer of 2018 like it was yesterday. Anticipation nipped at the back of my heels with each step taken, as me and my family walked along the sidewalks of Brooklyn, New York. For blocks and blocks, rows of people crowded around the graffiti-covered building, like a bustling hill of worker ants, waiting in line to see for themselves what awaited them inside. “29 Rooms hosted by Refinery 29,” the banner read. It can’t be any different from the few brand events I had been to before I thought. In the marketing world, it is easy to over-fixate on how the brand can help solve a customer problem or be aesthetically pleasing to the eye. Although, it is just as important to think about individuals, as people, and what would bring them happiness at the same time. Allowing them to leave and remember the brand, hours, days and even months after the campaign has ended. Met with a monotone voice as we stepped into the building, the words “No drinks or food inside, watch your set and please enjoy the exhibition,“ rang out. In that instance, silence fell upon the room like a blanket of snow. Not sparring a second more. I pushed past the heavy blackout curtains of the entrance. There were no campaign posters or glamourized photographs. No presenters were waiting to talk one's ear off about the brand and what it had to offer. I felt as though the breath had been sucked out of my lungs, rendering me speechless. What I was witnessing in front of my eyes was nothing like I could have ever even fathomed. I couldn't look away. My pupils greedily jumped from wall to wall as if scared I’d miss a beat. Combinations of blue, green and red swirled around me as bright lights, projecting various scenes onto every surface. Smooth vibrations of music poured into my ears and warmed my body from my head down to my toes. It was as though every fiber of my being had come to life, in the same manner, the room in front of me had seemed to be. Alive. I walked through various rooms experiencing aura readings, panda pits, sensory sound bathes, and paper beaches. Each room was individually curated by a different brand with a unique personality. A collaboration of musicians, artists, e-commerce, and consumer-focused companies came together to create an immersive marketing house of art, culture, and technology. A majority of organizations, startups and industries need the help of marketing to expand their audience reach. While there are many sectors of marketing, in my opinion, the one I find the most fascinating is the creativity involved within campaign marketing. By creating an immersive experience that strategically and visually captivates an audience's emotions and memories, brands, therefore, motivate individuals to become a part of its community. Highlighting that experiences that resonate directly with the individual are powerful in marketing. What fascinates me isn't just the social media posts, search engine optimization tools or strategies involved in marketing, rather these tools' ability to resonate and create a memorable experience for the brand's audience with those tools alone. Ever since,”29 Rooms by Refinery 29,” it is a feeling that plagues my being to no end. From the second I wake up to the second I close my eyes to sleep at night. Ultimately, fueling my desire to pursue a career as a marketing campaign manager to be able to create such impactful experiences for others.