As a first-generation college student and a Latina from The Bronx, my interest in business, marketing, and public service comes from my spiritual purpose. I want to create opportunities for underrepresented communities, single moms, and at-risk children. Why? Because growing up, I faced the realities of being low-income and living in shelters, all of which have shaped my beliefs, relationships, and future goals.
My mom’s limited access to resources and opportunities helped spark my passion for empowerment, communication, resilience, and community support. This instilled in me a belief that with the right resources, information, help, and opportunities, people can overcome even the toughest challenges.
Living through my financial burdens has made me even more determined to break barriers and help others do the same. Besides being a 27 year old, non-traditional student, since the age of 18, I’ve been the main financial provider for my family of five (my mom and my three younger siblings). This role, driven by love and responsibility, has taught me how to manage life, adversity, and adult responsibilities with care and determination. Which has furthered fueled my commitment to using my education and life experiences to uplift my community from socioeconomic adversity.
At Baruch College, I’m pursuing a degree in Marketing Management, which has given me hands-on experience in creating compelling stories, executing powerful campaigns, and leading teams. Outside of school, I’ve learned to build client relationships, create engaging social media content, and social network analytics. Skills that tie back to my passion for business and marketing, which I believe are crucial for help businesses and driving social change.
Experiencing socioeconomic adversity has not only shaped my beliefs and strengthened my family but its help lead me to my future plans. I want to use my business degree to support local businesses, especially those owned by minorities, underrepresented individuals, and women by offering strategic marketing solutions that can help them connect with their target audience, amplify their voice/story, and help them thrive. I’m also passionate about mentoring other first-generation students, guiding them through the challenges of college and encouraging them to explore careers in business.
Receiving this scholarship would be a tremendous help in reducing my student loans and covering my school expenses, bringing me closer to my goal of working in business, marketing, and public service. I want to use my journey and education to drive community growth, economic empowerment, and social equity, all while continuing to support my family and inspire others to achieve their dreams.