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Savannah Crawford

1x

Finalist

1x

Winner

Bio

My life goals are centered around education, entrepreneurship, and creating meaningful change within the spirits industry. I am passionate about building my own spirits brands and developing innovative concepts that bring authenticity, storytelling, and creativity back into whisk(e)y culture. I also host my own podcast, Her Pour, which highlights the unseen, unheard, and underestimated voices within the whisk(e)y industry, particularly women who are helping shape the future of the category. Through this platform, I aim to create conversations that expand representation, education, and accessibility in a traditionally male-dominated field. I believe I am a strong candidate because of my dedication to both hands-on industry experience and professional education. I hold WSET Level 1 and Level 2 certifications in spirits, I am a Stave & Thief Society Executive Bourbon Steward, and I have earned both the Certified Bourbon Professional and Certified Whiskey Specialist credentials through the Council of Whiskey Masters. My long-term goal is to continue my education by pursuing the Master of Bourbon designation while also developing my own entrepreneurial ventures and original creations within the spirits world. I am deeply motivated by growth, innovation, and the opportunity to leave a lasting impact on the future of the industry.

Education

University of Louisville

Master's degree program

2026 – 2026

University of Louisville

Bachelor's degree program

2017 – 2021

Majors:
  • Psychology, Other

Miscellaneous

Desired degree level:
Master's degree program
Majors of interest:
Law, Marketing, Business, Management, Marketing, and Related Support Services, Other, Hospitality Administration/Management
Desired degree modality:
Hybrid
Medical school interest:
No

Career

  • Visitor experiences representative

    Wine and Spirits · Preservation

    Jan 2025 – Present

  • Bartender

    Wine and Spirits · Makers mark

    Jan 2023 – Jan 2024

  • Storyteller

    Wine and Spirits · True story whiskeys

    Jan 2024 – Jan 2025

Miscellaneous

Dream career field:
Wine and Spirits
Dream career goals:
Entrepreneurship
Work experience:
10+ years
Has nursing license:
No
Bosch Reserve Spirits Scholarship
Winner
My professional journey in the whiskey industry began at Maker’s Mark Distillery, where I joined the bar program with a foundation in hospitality and spirits. Having bartended throughout Louisville, Kentucky, I understood service and whiskey cocktails, but Maker’s Mark challenged me to see a cocktail as more than a drink. Under the influence of lead cocktail curator Leslie Ross, I learned flavor development, balance, culinary techniques, and how a cocktail could communicate the story of a whiskey. That environment sparked my interest in sensory analysis and innovation. I experimented with unconventional ingredients and ultimately developed six cocktails for the Maker’s Mark Distillery Homeplace menu. This experience transformed my understanding of whiskey and made me increasingly interested in the relationship between flavor, hospitality, education, and storytelling. After approximately a year and a half, I wanted to understand what happened after whiskey left the distillery. I began representing Bardstown Bourbon Company and Green River Whiskey at festivals, retail tastings, and community events, gaining exposure to sales, marketing, and the three-tier system. Wanting to build further experience, I reached out directly to Wes Henderson, Bourbon Hall of Fame member, co-founder of Angel’s Envy, and founder of True Story Whiskeys. That outreach led to becoming the first brand ambassador for True Story Whiskeys and Saga Spirits Group. I pursued placements, supported sales, developed cocktail programming, and created experiential concepts, including Smash the Ordinary, a cocktail competition encouraging bartenders to reinterpret the traditional bourbon smash. I later expanded into multi-brand ambassador work through Bee Scene Agency and Fort Lane Marketing, representing portfolios including Suntory Global Spirits, Tito’s Handmade Vodka, Good Boy Vodka, Surfside, and Jeptha Creed. Working across categories strengthened my understanding of consumer behavior, brand positioning, experiential marketing, and how education and storytelling support commercial growth. My journey eventually brought me to Preservation Distillery in Bardstown as a Visitor Experience Representative. Working within the independent distillery founded by Marci Palatella gave me a valuable perspective on craft whiskey. My responsibilities included educational tours, elevated tastings, cocktail development, events, and exposure to warehouse operations. This allowed me to better understand how production, maturation, hospitality, branding, and storytelling work together. Alongside my professional experience, I have remained committed to education. I completed WSET Levels 1 and 2 in Spirits, became a Stave & Thief Executive Bourbon Steward, earned the Certified Bourbon Professional designation, and became a Certified Whiskey Specialist through the Council of Whiskey Masters. These programs strengthened my knowledge of production, sensory evaluation, bourbon history, and maturation while reinforcing that education in whiskey is never truly finished. My experience at Preservation also helped inspire Her Pour Podcast. Seeing a woman build and lead an independent Kentucky distillery reinforced my desire to highlight voices whose contributions to whiskey are not always given equal visibility. Through Her Pour, I interview distillers, blenders, brand leaders, educators, writers, and other professionals while transforming my own education into opportunities to educate others. Whiskey exists at the intersection of agriculture, chemistry, sensory science, history, craftsmanship, business, hospitality, and culture. Receiving this scholarship would represent an investment in the next stage of a career I have intentionally built through experience, education, and curiosity. My goal is not simply to build a career in whiskey, but to contribute something lasting to whiskey through education, innovation, storytelling, and creating space for the perspectives shaping its next generation.
Savannah Crawford Student Profile | Bold.org