We knew nothing about candles in the beginning, but somehow, in just seven short years, my family turned a dream into a growing enterprise. My dad had a goal of starting a family business and my parents chose to try candle making. In the very beginning, my dad bought books and a candle making kit from Hobby Lobby and we began experimenting. We started with pillar candles, melting the blocks of wax in a pot on the electric stove in our apartment kitchen, churning the liquid wax with cubes of rich purples and joyous pinks, and finally, pouring tall, gleaming towers of wax. We gazed upon our first batch of candles: a set of advent candles for our church, wondering how we could take this new skill and create a business out of it. We dreamed of containers, beeswax, pillars, tapers, and beyond. I had just turned 10 and was intrigued by the idea of starting a candle company, having already brainstormed countless lemonade stands, bake sales, and even an American cuisine restaurant brand named, “Bestie Chefties” so that I could include my neighbor into my entrepreneurship.
Two years later we had the opportunity to sell candles at the Jingle Bell Market, a shopping event designed to bring artisans and craftsmen local to Brazos County to one place for shoppers to discover. There was only one problem: we had no product to sell. Our unscented pillar candles weren’t going to take us very far. Returning to our ideas from two years prior, we settled on a container candle with fragrance; however, we quickly learned that container candles are a completely different craft. We set off on another journey of experimentation and learning. Searching for a container, we discovered a glass canning jar, which became our signature look. We also chose a name: Dreamer Candle Company.
After finding the container, we discovered that pouring candles in clear glass candles was not as easy it’s made out to be. The wax had to be heated to a precise temperature and could not be left melted for too long, or it would burn and discolor. Similarly, the fragrance had to be added at an exact temperature, the candle had to be poured at a specific temperature, the candle could not sit out in the open air to cool, for the wax shrank away from the glass, and the wicks had to be the right size to burn the wax all the way to the glass. We poured many candles, developing a product that we were proud of. After hard work and experimenting, we were left with one very different problem: what kind of scents should we sell?
I was 11, and excited about the project. Things were moving too slowly for my liking, and I desperately wanted to help. Seeing an opportunity while my parents were out of town, and I had my siblings, grandparents, and cousins as a captive audience, I organized all our test fragrances into a spreadsheet, dabbed a little bit of each one onto a cotton ball, and placed them into assorted labeled bags ranging from Ziplocs to brown paper bags. I created a survey to poll my family on what their favorite scents were, what color each scent would be, and what each smell made them feel. Once they returned, my parents loved my research and used it to create and launch our first line of scented candles the following fall.
At the market while presenting our collection of hand poured holiday scented candles, I met many new people and joyfully shared about the products we had made. Over the course of the event, I discovered my favorite part of running a small business: the connections with our customers. It was impactful for me to see my customers’ faces as I told them the story of how we had started our business. Seeing their eyes light up as I told them about wicking the candles with a hot glue gun or the large, wooden boxes we built to aid the wax as it adheres to the glass was a feeling like no other. As we continue to return to the market, I find myself physically exhausted at the very end of each year; however, mentally and emotionally I am fulfilled seeing men and women, young and old, adore the welcoming, homey candles we create.
Selling more and more candles and garnering a reputation for creating simple and pleasant scents, we have continued to work together to take our business forward. We now sell at two markets annually, have created a web page, and fostered a social media presence. We have navigated problems, taken risks, and learned from our mistakes and our successes.