My vision for economic empowerment begins with preserving businesses that give communities identity. Growing up in California, one of the places that shaped my childhood was Sassy Sweets, a Black-owned restaurant and bakery operated by a brother and sister just down the street from my elementary school. Families gathered there for breakfast, lunch, desserts, and conversation. It was a place that felt like home.
When my mother told me Sassy Sweets was closing, I was devastated. As a child, I could not fully understand why a business so loved by the community could disappear. Over time, I watched other minority-owned businesses attempt to occupy the same space. A frozen yogurt shop, Pirate’s Cove, owned by a Latino family, came and went. Other businesses followed. Eventually, what had once been a thriving community gathering place became a parking lot. Watching that transformation forced me to ask a question that still drives me today: What does it take for community-centered businesses to survive and thrive?
As a Film Studies major and Business Administration minor at Clark Atlanta University, I am pursuing the tools to answer that question. I believe economic empowerment and business innovation create lasting change by giving communities ownership over their futures. Strong local businesses generate jobs, circulate wealth within neighborhoods, and provide examples of success that inspire future generations. They become anchors that help communities withstand challenges such as disinvestment, gentrification, food insecurity, and environmental injustice. I also recognize the critical role that publicity, marketing, and word-of-mouth play in helping businesses succeed. After all, people cannot support a business they have never heard of. As someone interested in marketing with a concentration in Radio, Television, and Film, I want to use my education to help community staples increase their visibility, strengthen customer engagement, and build the kind of public awareness that keeps local businesses thriving for generations.
My career goal is to grow my business, Purpose Crafted Media, into a post-production and storytelling company that amplifies underrepresented voices while helping mission-driven businesses and organizations expand their impact. Storytelling has the power to shape culture and inspire action. Through film and digital media, I hope to spotlight entrepreneurs who are solving community challenges and sustainably demonstrate sustainable economic growth. I will also help businesses strengthen their marketing and community outreach by creating campaigns that connect with local customers, building relationships with community organizations, and encouraging satisfied customers to share their experiences.
I am already working toward this vision through community engagement. Through non-profit organizations like Planting Justice, I have helped expose youth and families to agriculture and food accessibility initiatives. Through RJOY (Restorative Justice for Oakland Youth), I have supported programs that promote mental health, healing, and restorative approaches to conflict. As a mentor with EmpowerHer, I have encouraged young women to recognize their potential and pursue opportunities in spite of fear. These experiences have shown me lasting change happens when people are equipped with both resources and belief in their ability to succeed.
Business and social justice are interconnected. Communities cannot achieve equity without economic opportunity, and economic opportunity is strongest when it is accessible to everyone. My goal is not simply to build a successful company. It is to create stories, partnerships, and opportunities that help underrepresented communities build wealth, culture, and investment in future generations.
I think back to Sassy Sweets and remember my life’s work is rooted in the belief that community staples should not become memories. Through business innovation, marketing, and storytelling, I hope to help create communities where local businesses are not only able to survive, but are empowered to become lasting legacies.