The Critical Thinker
The human race has seen some extraordinary people, and they have come and gone through the centuries, leaving huge impacts in people’s lives or none at all. When you hear the words “critical thinker”, the first people that come to mind are maybe Gandhi or Leonardo Da Vinci. You would never think of a singer like Beyoncé. But why wouldn’t you? Beyonce is a critical thinker because she is able to objectively analyze and evaluate a situation (the music business), and act upon it. She knows the right content to put out there and knows how to adapt quickly to the entertainment scene and has been doing so actively throughout her career. She is one of the best-selling music artists of all time, selling over 100 million records as a solo artist, is the most nominated woman in award history, has 28 Grammys under her belt, and has managed to be in the center of the public eye for the last 2 decades. She makes it seem so effortless. But behind all the glitz and glamour, is an ingenious human being who always thinks of ways to reinvent herself.
Singers in the music industry can have little to no control of their career because they could’ve easily gone under the wrong management or made mistakes in the early stages of their career. Beyoncé Giselle Knowles Carter made sure to never have that happen by being grounded, an excellent strategist, a forward thinker and a detailed planner. And, Beyonce probably made the best decision at the beginning of her career when she joined a girl group called “Destiny’s Child”, and they rose together to fame in the late 90s. She had lots of help from her father, as the manager, and her mother, for mutual support. Beyoncé could’ve easily risen to fame as a solo artist, but knew that if she could be the centerpiece of Destiny’s Child, with her incredible vocal abilities, when her solo career began, she would have all her supporters from her girl group to buy her future records. And in her solo career, she began her own record label, Parkwood Entertainment, so she could make deals on her own terms and have as much creative freedom as possible. As well as taking steps in her musical career, she partnered with brands to make her own clothing lines, perfume lines, and a music service with her husband, Sean Carter. But the real icing on the cake was when Beyonce began starring in movies, and she garnered lots of success for her film roles. And what do all these things have in common? They’re all different steps she took to progress her career. She didn’t always have the same team for music videos, tours, and for representation. Nor did she always produce the same music or sell the same way. Her risk taking led her to progression in her career.
From narcissistic music producers who are only willing to make lucrative decisions and not take big risks, to the media who always pick at the trivial physical flaws of music artists, it is very easy for the artist to succumb to the pressure and ride in the same creative train that everyone else is expected ride, taking no huge risks at all and consequently failing to progress. Beyoncé is a different case. The media mogul and entrepreneur is constantly finding ways to keep her audience interested and craving for more. She doesn’t like being predictable and avoids it as much as possible by always experimenting with new styles of music and ways to “sell” herself. Every album she makes shows a new side of her creative perspective and it may not only be the content and lyrics of the album, but the way she releases her album and the smart marketing tactics she uses to boost her sales. Normally, an artist’s record label gets to decide how to market an album with a set budget and deadline. But in Beyonce’s case, she is the one controlling how her album is marketed or in this matter, if it even is marketed, and which streaming services you can listen to her album on. On top of that, she likes to drop the album with little to no warning at all, through her social media. Her spontaneity and ability to drop records on a whim without warning is what is incredibly endearing. And, for the last three years, she has remained very present in the media, despite her lack of interviews and talk show appearances. For example, in 2016, she recently dropped a visual album called “Lemonade” with practically no warning at all, and the only way to stream the album is to pay for a subscription to her husband’s streaming service, Tidal, which was flopping. But thanks to perfect timing, marketing, the fact she hadn’t made music in three years which increased the demand of content from her, her album was extremely successful despite how expensive it was. And out of her recent album success, she has embarked on her “Formation World Tour”, which became her highest grossing tour to date.
By staying focused and using her critical thinking skills to analyze the music industry, Beyonce has steadily risen to fame and her music empire. Through her hard work and ambitious mindset, she has revolutionized the music industry and paved the way for women who want to start businesses and to thrive in their fields. She continues to grow creatively and redefine what it means to be a successful female singer in the 21st century.
As a woman hoping to pursue music as well, I have always looked up to Beyonce as a role model. Her work ethic, her tenacity, her unrelenting attitude are all incredibly inspiring. In the future, I hope to have my own record label and represent POC artists, as well as bring Asian artists to the mainstream so that I too can help broadcast my message to a larger audience.