When I was 14, I sold children's books to families in my neighborhood to raise money for an upcoming trip. Throughout the process, I learned a few different sales techniques. After two weeks, I had made roughly $550. While this was all just for school, it really cemented my love for business. In the long term, I hope to utilize my degree to start my own business for aspiring, self-published authors. I also wish to land a creative director position. That way, I can supervise the end-to-end lifecycle of different marketing campaigns. Obtaining a business degree will aid in securing a high-paying job, starting a business, and mastering persuasion.
One skill I expect to gain from a business degree is financial literacy. I will learn how to budget, forecast, and spot risk. Another skill I expect to gain from a business degree is analytics. I will learn how to evaluate financial reports, market data, and investment opportunities. A third skill I will gain from a business degree is leadership. I will master developing long-term goals, overcoming hurdles, and bringing a team together. A fourth skill I will obtain from a business degree is strategic thinking. I will know how to problem-solve, brainstorm, and anticipate challenges. A final skill I will get from a business degree is effective communication. I will learn how to simplify complex ideas, listen actively, and speak with confidence.
I see my path starting as a copywriter. I'll learn how to write in a brand's voice and switch for different channels. Once I’ve built that foundation, I’ll go into a content strategist role. There, I'll plan the arcs across platforms and align ideas with audience insights. After years of this, I’ll reach my goal of being a creative director. Now, I'll be the guy guiding the full lifecycle from concept to delivery.
In this day and age, literature is viewed mostly as an art form and less of a lucrative venture. Obtaining a business degree will help me end that notion with a company titled "Vivila," which has a sole purpose of giving self-published authors a platform to release their work and earn a great deal of profit.
As of now, I've lost $90 (a little below half of my portfolio) due to unwise shares of stocks. With a business degree, I plan to fill that gap of expertise in investing and thoroughly learn how to. In addition, I'm horrible at saving money. About a third of every paycheck I get is either spent on Chipotle or an infinite amount of clothes online. Courses I continue to take with my degree will surely help with this issue.
Beyond an office desk, I plan to use my degree to leave an impact on those around me, specifically in my family. As my mother, who was born and raised in a third-world country, didn't grow up with as much financial literacy as I did here in America. I will use my knowledge and skills from business to help her invest, budget, avoid financial risk, and make healthy, long-term decisions.
In my personal life, I hope to learn different rhetorical skills. One, to convince others to back my business. Also, to discern whether people are trying to manipulate me or not. Earning sales takes a myriad of persuasion methods; ethos, pathos, logos, all of that. I will use my degree to acquire knowledge in this area.
It's crazy to think that a fundraiser has brought me to where I am today. At 14, I had all sorts of aspirations for the future, not knowing that selling books would decide it all for me. With this degree, I will land a creative directing role, start "Vivila," and master persuasion. For me, it's not a matter of if, but when.