For a long time, I have been passionate about business. I love math and how it builds the foundations and decisions of a business. During a summer camp, college professors taught me the business basics, including marketing, business law, human resources, accounting, business strategy, and information technology. I used what I learned to work with a group of like-minded teenagers to find solutions to improve the business we were helping. Some activities that go into making a functioning business appealed to me, especially marketing and accounting. Thus, I decided to take those classes during high school. A lot of planning and strategies go into great marketing. The 4Ps of marketing are still instilled in my brain: product, promotion, price, and place. As I completed a marketing project that focused on branding, packaging, and promoting a product, I enjoyed developing a plan to promote a product to the desired target market. I researched the competition using the SWOT and PEST analysis to determine the price and advertising plan.
I am interested in pursuing a career in marketing analytics because it brings together my interest in marketing and analytics. I enjoy figuring out the story that connects the data on graphs. It also involves some coding that I enjoy doing. It is a fundamental part of marketing; therefore, the promotion plan is tailored to the right market. I love the creativity that delves into marketing a product, but I also like the analytical side, where I can thrive. I enjoy researching as it allows me to learn more about anything. Much research is involved in marketing analysis, such as understanding market trends to obtain information about consumers, competitors, and market opportunities. Big data is also involved in the research aspect. I am fascinated by big data and the benefits that come with it. Moreover, I want others to have a comprehensible report to obtain information relevant to the product they are trying to promote, thus creating more revenue for the company. I can also use my basic graphic design skills to create engaging and comprehensible presentations to display my research. Presentations is another essential skill involved in marketing analytics.
I hope that in any industry or company I enter, I can have a reasonable work-life balance. I want life to dictate work, not vice versa. There are many routes I can take when I pursue a career in marketing analytics, such as going into the web, social media, and sales analytics, so I can have flexibility on what to specialize in when the time comes. Presently, I am most interested in marketing research analytics, but I am up for exploring other career paths that the future throws at me.