Marketing is how corporate America connects to the average person. I have always been interested in the human psyche and understand why we make the decision we do in today's world. I want to be a part of the marketing world to coerce consumers through psychology to move the world towards sustainable choices. When I was a child, my family took part in a research design program. Where they would go in and review a surplus of different products mouthwash, soups, coffees, and shaving cream. All of the companies that brought their products into the program wanted to understand how the consumer would grasp the product, whether the weight of the shaving cream bottle would deter them from a purchase or the color of the mouthwash made them want to spit it out and never use it again. This process fascinated me. I feel like people have always heard that marketers put the sugar-filled "fun" cereals on the lower shelves so children see them and are more likely to grab them, but there is so much more behind the scenes that I want to be a critical voice and motivator in. I wrote an essay about the growing issue of greenwashing in our culture. That essay simultaneously broke my heart and opened my eyes to the simple fact that we need change, and I want to be that change. During my studies as a psychology minor, I have begun a thesis on utilizing both the brain's system one and system two in a way that people will be able to see passed greenwashing and still lean towards products that better our natural world. In marketing, system one is all about the flashy nature of promoting. The way sustainable products are currently being shown is through all facts and figures and maybe the occasional tree slapped onto the packaging to show that it is the sustainable choice. This is all great system two ways of expressing a products worth. But in reality, people in the stores dont want to read about the carbon emission levels and the number of plastic bottles saved. They want a quick and easy sign to show that this is the product for them. A study showed that having a subtle white light above the product they were selling made sales increase dramatically. System one will always take over we are drawn to things that make our brains happy. When I become a marketer I want to utilize the simple parts of the human brain to make the world take the sustainable choice.

My first-year economics class taught us a lot about inflation, supply and demand, and interest rates. Do not get me wrong, these are crucial topics to learn about and everyone should understand the inner workings of their economy. However, these lessons did not compare in importance to when my professor took the time to break down the cruciality of making ones money work for them. This was not a lesson that was planned out on slides nor did he even prepare to teach such critical information. It started as a digression in a lecture that turned out to be advice that has not only stuck with me but also left an impact on how I see the world working around me, but also how I can use that knowledge in a beneficial way. He went over how at our class's average age of around 20 years old if we invested a little over $200 every month we could eventually have a million dollars by the time we turn sixty-five. Moreover, if we wait until an older age it will increase the amount of money needed because we will already be closer to that sixty-five-year mark. He drew a chart on the blackboard a scale indicating how the money will build upon itself, and in turn, build my future with it. While in my current position as a college student I still need to work hard and focus in order to possess the fund to invest such amounts of money. Regardless, I have since opened my own Roth IRA and begun my financial investing journey. This advice has set me up for the future and is a way to ease some of the financial worries that come with growing up in what feels to be such an unstable economic environment. I will take this advice with me when I have kids of my own and set them up as early as I can to make sure they too can have money working for them. This lesson has created a generational snowballing effect of economic knowledge changing not only mine but my future children as well. I wish we embedded more lessons to students, starting in high school, on how to begin investing. This would allow students to open their eyes to the possibility of financial independence and working with the money they have and be able to see firsthand how they can make their own money grow.

It is common knowledge at this point, that we are given one planet. This notion motivates consumers to purchase “eco friendly” or “all-natural” product over another. Green-marketing is beneficial and positive for consumers, the environment, and organizations if done properly. Green-washing is taking those same principles, yet exploiting legislative loopholes to convey the idea that a product is green when in actuality it is not accommodating to the environment. Rising above greenwashing and utilizing authentically organic marketing strategies will not only improve my personal success but in turn, the well-being of the planet. As an aspiring marketer I will tackle the challenge of getting green-marketing a positive reputation once again. The key concept to properly carrying out a beneficial green-marketing strategy is all through communication from the company to the consumer, transparency is the end goal. Strongly stressing an open dialogue with stakeholders and customers aiming to educate on the urgency for green products, and in doing so selling my products. By moving the business world into being more economically friendly the organizations that hire me will prosper from the social and environmental credentials evaluated by the public. Working alongside developers of products to not only share the importance of the green message with them as they create but I too will gain insight into the products bells and whistles to be able to market it to the consumer in an even more productive manner. Demand for environmentally conscious work is not going away anytime soon. I will appeal to customers' psychological needs to move this planet forward. As regulation for proper communication through green-marketing is indefinitely pending I want to take part in creating the culture shock to unethical business-practices of green-washing. Nevertheless, the world is changing and we need to change with it or be doomed by it.

Becoming a successful, active member in today's world requires putting forth the effort to achieve one's individual desires. My personal big dreams lie in the continuing movement to better a climate status and attain a stable environment. It is crucial to all life that we preserve and sustain a green, lively planet. I want to make a difference in the future economy by cultivating an innovative method to not only spread awareness of the issue but to also positively benefit myself. While having a green prospering planet helps me without a doubt, the journey itself will fulfill many of my aspirations. I will have an outlet of creativity and unique problem solving, I will complete daily tasks I enjoy while also making a living which has always been my end goal. Over my coming years at my University, I plan on majoring in marketing with a minor in psychology. I have always found a passion in understanding why consumers gravitate towards certain products over others. I want to be able to curate a strong understanding of the different lesson plans of my future psychology classes and marketing-focused classes to generate a mentality of consumer behavior. Over my four years, I will take advantage of opportunities abroad to gather worldwide concepts of marketing strategies to eventually have a resume that stands out from the crowd and gets me into a perfectly fitting career. I also will be working diligently to be an active member of the American Marketing Association offered at the university which will provide me as a student with competitive real-world marketing situations to prepare myself for the challenges ahead. I have bright goals and an eager mindset going forward towards my future careers and how they will intertwine with my professional goals. Like most entering the workforce, I hope to enter an association that values me for the work I put forth to carry the company forward and utilize it without taking advantage of my commitment to going above and beyond to make the firm stand out. Furthermore, I want to be employed by a young up-and-coming liberal firm that puts the needs of the environment first. The focus of bettering the world and its employees is crucial to keeping not only the economy afloat but it is simply a responsibility that I feel a company should prioritize. At the end of the day, I want to make a positive impact, and working for a company that affiliates with my personal goals is key to my personal and professional success.

Allowing the thoughts that if expresses in words could never captivate the true meaning. For me I find it difficult to appreciate art for simply being art, I always need to understand the people behind it to be able to give the work the recognition it deserves. When I sit back and watch a television show or even I play I constantly am not watching for the plot that is being laid out in front of me with pretty songs and wonderful sets that force a certain storyline down my throat. I look at the actors and how they interact with one another, wondering how behind the scenes and after the job is done they may all head out to a bar together or maybe the two main couples, in reality, have a deep hatred for one another. The infinite possibilities that I can create in my mind are how I come to love things. I was first driven to find this undercover meaning of art when the organization "Art Goes to School" entered my elementary classroom. Gazing upon the timeless pieces and the story behind and within them left me mesmerized and hooked on the level that art has to offer. As time goes on and I, myself, have been able to make a surplus of pieces in varying mediums I often see myself in a third-person point of view. As the story of my art is literally being created I see it as my young self looking at the art brought into my old classroom and picturing the behind the scenes. With this being my reality of how I understand art I love that my unique life and point of view I come across, and how it may be different for anyone and everyone who views it for as long as it still stands. The piece I have attached in my application is a miniature ceramic kitchen, quite random I know, but that is the beauty. The whimsy of the imperfect edges and not parallel line creates the childlike cartoony wonder that puts a smile on my face. When the truth is that I created the piece when I was in one of the worst stages my mental health has endured. That is where art and interpretation is a timeless ability to as an art lover, appreciate the work with one's own individualized spin of perspective. I myself intend on looking at this piece in the future with ignorant bliss to the real story and make up a new one.

To the naked eye, this photos, while cute, doesn't have much meaning. But to me it is the strong efforts of myself and those that love me. I have struggled with depression for most of my life, in high school it reached its peak. I would go through periods of time when I did not want to see anyone or do anything. But this photo encompasses all of my therapy and triumphs to do something simple like hang with a friend watching hotter balloons, and honestly I could not be prouder.

I live right near a a field that in the fall grows corn, me and my sister would wonder out there and create little "houses" and make us as many games as possible. That field has created some of our brightest memories. I specifically remember this one time we were riding our ATV out there when in the span of 30 seconds a deer and her babies ran across after being startled by a woodpecker, and mostly us. And then when we were in the clear of the deer a dragonfly flew past our eyes scaring us and leaving us to shriek like a bunch of babies for far longer than need be. We absolutely adore the adventures of our version of the wild. But the field dosent even compare to the time I went on a Younglife (christian youth group camp) retreat. This was the first time I felt absolutely free in nature. Surrounded by the beautiful forest at a lake in upstate New York. With no technology to distract me just the company of great kids my age. I use to feel that taking pictures of my environment was the best thing ever, to capture the beauty, but in reality just sitting in it and staring trying to see even the smallest detail like a snail slithering onto my shoe or a leaf just as it touches the ground, these intimate moments can't be captured only experienced. I want to become an advertiser in the future. I will work as hard as possible to get the message across that the ecoystyems that we take for granted are being destroyed and we as the people have to do something. I want to utilize as many of my resources as possible to make this happen. Wether it be implementing the message through the technology we already have like into social media or even turn 3d images of how we can better our world. My sister and I once went out into the field and filled an entire trash bag up of misalliance garbage we found littering our sacred place. That moment will stay with me forever. Seeing how little others around us cared for the world, how selfishly they threw their cigarettes and plastic bags out the windows of their cars leaving it to be some animals inevitable lunch. I have forever been motivated to stopping this blatant lazy disgusting habits. I want to make the world green again. Because of how much it has done for me.

This is my kitty Josie. No one in the universe gets me like she does. If she ever sees me cry or feel down, she knows! and can comfort me. We have been besties for over 10 years now and I would do anything for her, as silly as that sounds we have a bond that is unbreakable. She s the purest thing in my world, thank you for giving me the opportunity to share my love for her!

My smartphone is the biggest crutch in my life, and if I may be so bold this is the same for most of the young American population. When there is a conversation I no longer wanna take part it - phone. I don't wanna go to sleep yet - phone. Bored - phone. Sad - phone. Happy - phone. I simply cannot escape it, at every turn I can find an excuse to use it. It wasn't until I went to a camp that phones weren't allowed that I felt the freedom. No one had one so no one needed one. It wasn't until I got home from camp and stopped using it as much that I realized I only used it because the people around me were and the mere thought of sticking out or missing out was that pushing force to look at it for most hours of the day. I attempt to use my phone only as a "tool" like a quick flash of my flashlight or a quick calculation on the calculator but I fall short and begin to go to the more wasteful apps like Candycrush or Wordscapes, simply because it is fun and will provide me with more entertainment than I am currently presented with. Honestly, I don't think that is a bad thing. Adults are constantly saying to get off my phone because it is bad, but I don't think it is. I go on for help and entertainment. But I have entertainment in other facets of life like drawing, so should I not draw because adults say there is something better I could be doing? The only time I feel phone usage is bad is when it interferes with other parts of life. Like using it during a conversation and getting distracted. Or when trying to drive a car. I have never found a reason to use my phone while driving and don't understand why others do. The only thing I do in the car besides drive is listen to music, which can be changed on the buttons of the wheel so no need to pick up the phone at all. As well my ringer is always off so I am not even aware of any notifications. Therefore, I think smartphones are not the awful thing they are made up to be, as long as they are used in moderation and not the main part of ones life.

An acorn is just an acorn. But eventually it sprouts roots and grows into a tree. Which then grows more acorns, and now we have a forest all from that single acorn. To me this is how a legacy works. Just like that little acorn in life I want to grow my root and embed myself into the world and then begin to develop. Once I reach my highest peak I help new trees to grow with my acorns. Leaving a legacy is making a forest, changing the world and making it fresh and better than before. Some of the acorns I drop will be apple trees that feed families. Some will be oak that become wood to build homes. Both have very different traits that effect the world yet, they are both valuable. Different legacies are around fro different reasons they could be helping others know what not to do and how much better they need to strive to be. While others are stories of role models for children to model their goals off of and strive to achieve. I want to leave behind a legacy that impacts the planet. I cannot stand by and watch the environment crumble. I demand to leave behind a legacy that saves ecosystems and creates a safe future for generations that will long out live myself.

The Florida Project is an incredible film that captures the true essence of childlike innocence. The main character, a six-year-old girl, undergoes the hardships of living under the poverty line but told through her young optimistic eyes curates the childlike wonder. She first handed has to face hunger, perverted men, CPS, and an unfit mother all while living out of a hotel. However, whilst only being the age of six she turns every situation, knowingly or not, turns it into an adventure simply the way kids do with brilliant imaginations. The star actors were all children given a basic script and allowed to improvise to show the true childlike wonder in the film and have the most real dialogue humanly possible. I have learned endless lessons from this film. It showed me the hard truths of poverty in America. In many films and shows lower-class living is glorified when the reality is harsh, especially as a child just trying to get by. Besides the actual situation of the film, I loved the point of view. In today's day and age, people are forced to grow up at such a rapid rate and forget what it's like to truly be a child. the entire film reverses the clock for the viewer and takes them back to being six years old. Even if they never lived through her circumstances there is a universal sense of imagination and wonder all children have.

My Grandmother grew up in a time where girls were not allowed to do nearly as much as their male counterparts. She has always told me stories of how she would sneak into a game of basketball and force the boys to let her play. Not even for a second would I questioned how she convinced them, I knew she showed them up with her athletic abilities and dominating personality. these are two of my favorite things she has given down to me. Standing up for myself and showing others, especially males that I can do whatever they can usually better. I am going to college to be an advertiser, a male-dominated career. But I know that I have the ability to get the job done in a timely and best way possible. I am able to communicate my points across and express to any coworker my thoughts to push the project forward. My Grandmother has shown me to not be belittled, but to stand my ground and get what I want. :)