It absolutely baffles me how unaware most people are about how marketing influences and impacts their lives on a daily basis. Marketing has gained a poor reputation with many people because of this powerful influence. Whether good or bad, it has such a profound relevance in our world today, I found it hard to ignore the calling I felt to it. The center of marketing and sales is the ability to communicate effectively and build meaningful relationships. Since I was young, I have always been passionate about interacting with people and understanding their needs. This passion moved me across the world to The USA from Poland, and my first goal in moving here was to learn English. What better way to communicate with people than the most universal language in the world? I have learned so much about consumers, communicating, business, and building and maintaining relationships, since being here and working service-industry and sales jobs. Everything I learn makes me want to grow my understanding and use this knowledge for the benefit of the industry. I've been inspired by so many success stories of people in the marketing industry. The reach of so many companies and successful campaigns inspires me to see just how far I can go and how many people I can help. I’ve watched my dad build his business for over 10 years- an environmentally friendly, sustainable, non-allergenic alternative to cat litter (Naturally Non-Allergic Cat Litter.) His product is incredible, and everyone who has sampled or tested it has been impressed, however his marketing for his product is subpar, and his growth and sales have suffered for it. This revealed to me that marketing is more than just selling products, it’s about creating experiences, building brands, and showing consumers how and why a product can improve their lives. Thus, I believe that a job in marketing is never boring. It requires keeping up with changing trends, consumer behaviors and technological advancements. Environments where I can use my creative nature to develop new strategies and solve problems are where I feel most engaged. This field is so dynamic and ever evolving that it feels right at home to me. Technology and the digital transformation of businesses is changing everyday and I know that my studies will put me in a position to utilize these changes in powerful ways. Being far away from my home in Poland is not easy, however The USA is to the world how marketing is to consumerism- a powerhouse. Ultimately, my desire to pursue a career in marketing is driven by the potential to make a difference and use the power of marketing for good. Effective marketing has the ability to sway consumer behavior and create positive impacts on society. Specifically, I want to focus on the power of digital consumerism and help drive the world to a more effective and safe path. I intend to help small businesses and businesses that leave a positive impact on the world have a fair shot of competing within the chaos of e-commerce. The nature of marketing is understanding people and I know that I can use my skills and understanding to do good. In conclusion, my decision to pursue a career in marketing is established in my passion for creativity, inspiration and desire for growth. I'm excited about the opportunities this career path offers and I can't wait to see what the future holds for me. Thank you for your consideration!