I'll never forget the feeling I felt, looking up at a billboard in Times Square and realizing, in disbelief, that I had helped create what was on it. I knew how much work went into those images, how many people worked long hours, and how many small decisions led to something people might only glance at for a few seconds. The same campaign showed up in subway stations across the city, tucked into people’s daily commutes.
That experience didn’t change everything, but it clarified something I had been building toward. I liked being part of something that comes together piece by piece. I liked knowing how content is developed, created, and then shared, but I still felt like I was only seeing part of it. That curiosity is what pushed me to apply to graduate school for media at Fordham University, where I could better understand not just how things are made, but how they reach people and why they matter.
Right now, I’m balancing graduate school with freelance work in creative production, and no two days really look the same. Some weeks are packed, others are uncertain, and I’ve had to figure out how to stay steady through both. There isn’t a perfect routine to rely on, so I’ve had to build one for myself. I’ve gotten used to working in fragments of time, finishing assignments in between other responsibilities, and staying focused even when I’m tired. It’s not a system that looks impressive from the outside, but it works, and it’s what’s allowed me to keep moving forward.
When I first started working on set, most of what I did was behind the scenes and easy to overlook. I was the person making sure things were where they needed to be, catching small details before they became problems, and paying attention in ways that weren’t always visible to anyone else. Over time, I found myself becoming more involved in how things actually looked and felt, not just how they functioned. I started thinking more about the visual side of a shoot, how a space is arranged, how small changes can shift the tone of an image. That shift didn’t happen all at once, but it changed how I saw my role and what I wanted to grow into.
At the same time, some of the most meaningful work I’ve done hasn’t been tied to big campaigns or visible outcomes. I volunteer with Show Brain, helping organize free music events in New York City parks. People bring blankets, sit on the grass, and listen. There’s no cost to be there, which changes the kind of space it becomes. I have also worked with high school students through a poetry outreach program, helping them write and perform their first poems. Watching someone stand up and share something they wrote, especially when they’re unsure of themselves, stays with you in a different way.
Being in both of those spaces has shaped how I think about the kind of work I want to keep doing. There’s something valuable about creating work that reaches a wide audience, but there is also something just as important about smaller moments where the impact is immediate and personal. I’ve learned to pay attention to both. They ask for different things, but they both require care, attention, and follow-through.
Academically, I’ve tried to bring that same consistency into my work. I graduated cum laude with my bachelor’s degree, and I currently hold a 4.0 GPA in graduate school. Those outcomes didn’t come from having extra time or an easy schedule. They came from learning how to stay focused and follow through, even when everything else is competing for my attention. School has become part of how I ground myself, even when other parts of my life are less predictable.
Paying for school while working freelance has been one of the harder parts of this process. Income isn’t always consistent, but tuition and expenses don’t adjust to match that. I’ve taken on as much work as I can and tried to plan ahead, but there are limits. There are times when I have to choose between taking on more work or protecting time for school, and neither choice feels easy.
This scholarship would make that balance more manageable. It would give me room to focus on my coursework without constantly recalculating what I can afford. It would also allow me to keep building the kind of work I care about, both professionally and in the community, without having to step back from one to support the other.
I don’t think of where I am right now as a starting point. It feels more like something already in progress. School, work, and the choices I’ve made around both are all connected. I’ve built a way of moving through them that depends on consistency more than anything else. Support like this would not change that approach, but it would make it easier to sustain.