My ideal bookshelf is not one of the aesthetic ones found on BookTok. It doesn't have fairy lights draping the bottom and it isn't organized by color. My dream bookshelf is floor to ceiling, made of dark wood and crammed with as many titles as possible. It is organized by genre and subcategorized by author with preference given to series then moving on to stand-alone novels. As I sit typing this in my dorm room I have exactly zero bookshelves, but still plenty of books. I brought only the titles on my TBR (to be read) list, a habit taken from my BookTok feed. Such titles include "Vicious" by V. E. Schwab, "The Midnight Library" by Matt Haig, and "A Deadly Education" by Naomi Novik. What is the common variable between these three titles? BookTok made me do it!
BookTok is a space on TikTok where viewers can get away from the constant stream of information and entertainment and slow down, read books, and find community. I, along with many others, use it to find new books to add to my never-ending TBR list. To demonstrate the massive sway BookTok can hold, I'd only heard of one of the authors listed above. I decided to give the other two a chance simply because of how many people enjoyed the book enough to post reviews online or to include them in book recommendation videos. These are my favorite videos of BookTok. Videos along the style of 'If you liked this, read that...', however, this also leads to one of the biggest faults of BookTok: repetition.
In videos similar to the one described above, there is a habit of creators to hype up the same books over and over again. Certainly one could push past these recommendations, dig deeper, and find more unique titles, but the algorithm doesn't support it. This is illustrated perfectly in the YouTube video "is tiktok ruining reading? & the desire to be 'a reader'" by The Book Leo, where the creator explains that the algorithm feeds viewers more of what they like. So when booktokers like videos about, say, "The Song of Achilles" by Madeline Miller, then the algorithm is more likely to recommend videos that include the same title. Indie writers, new releases, or any book that isn't a smash hit isn't considered valuable by the algorithm. BookTok has been a wonderful source of inspiration and recommendations, but I've found greater luck with another bookish community: Bookstagram.
I am an active member of the Booktok community, but I branch out into a creator on Instagram. I've posted book reviews, writing tips, original writing and more on the account @cryptic.cryptid.writes. I don't say this for a shameless plug, but to demonstrate my forwardness and higher involvement than most in this community. Bookstagram and the adjacent writergram are where I've found a home to share what I've been passionate about my whole life: Books! Through this platform, I've connected with 900 writers and readers alike in our shared love for words. Both Bookstagram and BookTok have done something incredible: fostered community and a love of reading in a digital setting. This is no easy feat, considering the competitors for our attention. For that, BookTok will always have my respect. Now if you'll excuse me, I have a book to finish.