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JuJu Smith-Schuster Doubles Down on Scholarship, Increasing Amount to $20,000

March 03, 2021

SAN FRANCISCO (MARCH 3, 2021) – Pittsburgh Steelers Wide Receiver, JuJu Smith-Schuster, contributes an additional $10,000 toward the JuJu Foundation Scholarship, increasing the amount to $20,000. JuJu’s generous addition follows his recent partnership with — the scholarship platform fighting student debt through philanthropy. The partnership launched in February to honor Black History Month for’s Year of Giving Campaign.

JuJu Smith-Schuster is an all-star NFL receiver. On the field, he is the youngest player to reach 2,500 career-receiving yards. Off the field, JuJu supports youth through his charity, the JuJu Foundation. Since its launch in 2019, the foundation has been committed to philanthropic efforts, primarily to support children in need. His next philanthropic effort is the JuJu Foundation Scholarship. The scholarship will now help four undergraduate or high school students who face financial burdens, awarding them $5,000 each toward their education. CEO and Founder, Dror Liebenthal, says: “JuJu’s generosity and commitment to giving back is inspiring, and we’re thrilled to work with him to expand his impact. The JuJu Foundation Scholarship has already received amazing applications from deserving students, and we look forward to awarding it in July.”

JuJu Smith-Schuster says: “We are excited that through the JuJu Foundation Scholarship we will now be able to help four students who are facing challenges paying for their college education. I’d encourage anyone who needs help, to please visit and apply today.”

The Year of Giving Campaign is’s commitment to creating $10,000 scholarships each month alongside impact-focused public figures and brands. The initiative kicked off in January with EDM producer and DJ, 3LAU, and will announce its largest scholarship yet for $100,000 in December. To join in fighting America’s student debt crisis, donors can create their own custom scholarship by creating a profile at

JuJu Foundation Scholarship

Amanda Howard

ABOUT BOLD.ORG is an organization committed to eliminating student debt and democratizing philanthropy. Founded in November 2019, bravely embarks on a journey to relieve the country's soaring $1.8 trillion student debt crisis. provides a platform for any person or company to create personalized scholarships, fellowships or grants. Financially backed by Mechanism Ventures, pioneers a new industry by creating an innovative and philanthropic solution to combat the student debt crisis, which has tremendously impacted 44 million Americans to date.

The JuJu Foundation is a non-profit organization dedicated to the support of youth initiatives and lifting the spirits of those in need. The Foundation was established in 2019 by Pittsburgh Steelers and former University of Southern California Wide Receiver JuJu Smith-Schuster. For more information, please visit