Honors Black History Month During Year of Giving Campaign with $10,000 Scholarships from Bubba Wallace and JuJu Smith-Schuster’s Year of Giving Campaign continues with two $10,000 scholarships from Nascar Driver Bubba Wallace and Pittsburgh Steelers Wide Receiver JuJu Smith-Schuster

February 02, 2021

SAN FRANCISCO (FEBRUARY 2, 2021) –, the scholarship platform committed to fighting student debt through philanthropy, continues its Year of Giving Campaign by honoring Black History Month. For the campaign’s February chapter, partners with NASCAR Driver, Bubba Wallace for the Bubba Wallace Live to be Different Scholarship and Pittsburgh Steelers Wide Receiver, JuJu Smith-Schuster for the JuJu Foundation Scholarship.

As NASCAR’s lone Black driver, Bubba Wallace has been instrumental in fighting for equality and diversity. Wallace graduated from NASCAR’s “Drive for Diversity” program and has been breaking barriers ever since. In 2020, his activism banned confederate flags from NASCAR races. Throughout his career, Bubba has made racing history as one of the most successful NASCAR drivers. His commitment to diversity and inclusion goes beyond the realms of NASCAR. The Live to be Different Scholarship is an extension of his non-profit supporting and empowering underserved youths to form their dreams into reality. To be considered for the scholarship, undergraduates and high school students are asked to share an experience of overcoming adversity.

JuJu Smith-Schuster is an all-star NFL receiver. On the field, he is the youngest player to reach 2,500 career-receiving yards. He is also the only player to complete two offensive touchdowns for 97 yards. Off the field, JuJu supports youth through his charity, the JuJu Foundation. Since its launch in 2019, the foundation has been committed to philanthropic efforts, primarily to support children in need. His next philanthropic effort is the JuJu Foundation Scholarship. The scholarship will help two undergraduate or high school students who face financial burdens awarding them $5,000 each toward their education. CEO and Founder, Dror Liebenthal, says: “Partnering with impact-minded athletes at the tops of their games like Bubba Wallace and JuJu Smith-Schuster during Black History Month for our Year of Giving Campaign is an honor. We’re thrilled to continue fighting for universal access to quality education with them.”

JuJu Smith-Schuster says: “Since founding the JuJu Foundation, we have provided incredible opportunities to support youth and lift the spirits of those in need. This partnership with is no different. These scholarships will really help individuals who need it, and we hope it takes some of the financial burden of college off of them.”

Bubba Wallace says: “Live to be Different is all about embracing differences and diversity. The Live to be Different Scholarship is part of my larger life mission to create unity, compassion and understanding among our communities. Partnering with for this scholarship is an incredible opportunity to help students overcome their adversities going to college.”

The campaign follows a philanthropic 2020 at when the organization created hundreds of brand new scholarships with partner organizations and individual donors to fight student debt. continues its efforts with the Year of Giving Campaign. The campaign is’s commitment to creating $10,000 scholarships each month alongside impact-focused public figures and brands. The initiative kicked off in January with EDM producer and DJ, 3LAU, and will announce its largest scholarship yet for $100,000 in December. To join in fighting America’s student debt crisis, donors can create their own custom scholarship by creating a profile at

Bubba Wallace Live to be Different Scholarship
JuJu Foundation Scholarship

Amanda Howard

ABOUT BOLD.ORG is an organization committed to eliminating student debt and democratizing philanthropy. Founded in November 2019, bravely embarks on a journey to relieve the country's soaring $1.8 trillion student debt crisis. provides a platform for any person or company to create personalized scholarships, fellowships or grants. Financially backed by Mechanism Ventures, pioneers a new industry by creating an innovative and philanthropic solution to combat the student debt crisis, which has tremendously impacted 44 million Americans to date.

The “Live to be Different” foundation, led by NASCAR driver, Bubba Wallace, was formed to breathe new life into individuals striving to achieve their goals, no matter their age, skin color, disabilities or ambitions. The foundation’s efforts aim to support disadvantaged individuals that are in need of educational, medical, social or other physical and /or non-physical assistance. “Live to be Different” believes people can achieve anything they put their mind to, and strives to support their efforts.

The JuJu Foundation is a non-profit organization dedicated to the support of youth initiatives and lifting the spirits of those in need. The Foundation was established in 2019 by Pittsburgh Steelers and former University of Southern California Wide Receiver JuJu Smith-Schuster. For more information, please visit