WHY WE ARE HERE: Let’s expand creative industries to the people who will design and create what is culturally important, and not just commercially viable. HOW WE'LL DO IT: By making pursuing an arts education a passion-driven decision (instead of a financially-driven decision). WHEN WE'RE THROUGH, WE WANT TO LIVE IN A WORLD WHERE: Our culture is created by people from all walks of life, united by their passion to create something meaningful. This means different stories, films with better representation, and books that speak to us all.