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Future Trends in Digital Fundraising

Reviewed by Tori Meglio
VP Of Donors
Written by Jaeme Velez
Updated: June 24, 2024
9 min read
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Keeping up with digital trends takes a lot of work. However, when it comes to online fundraising ideas, it makes it easier for both the donor and supporters.

Digital fundraising is the process of gathering funds via various internet platforms and devices. Achieving success in a digital fundraising campaign requires a solid understanding of your target audiences and setting clear goals.

This blog explores some of the most exciting developments in digital fundraising that will shape the future of donor engagement and emphasizes the special benefits of using to help you raise money for scholarships.

Connect with students at, a digital fundraising nonprofit organization focusing on giving funds to college students.

What Is Digital Fundraising?

Digital fundraising involves collecting money digitally through various online platforms and devices for a nonprofit or a special cause. Rather than approaching digital fundraising as a standalone endeavor, it's critical to incorporate digital fundraising into a larger strategy including fundraising campaigns, continuous online donations, and sponsorship-based digital fundraising.

There are three main ways funds are generated by digital fundraisers: ongoing online donations, digital fundraising campaigns, and using digital channels of fundraising by sponsorship. It's important to integrate digital fundraising into a wider fundraising strategy rather than treating it as a standalone activity. Mobile fundraising, including SMS giving and mobile apps, is also an increasingly important aspect of digital fundraising.

Setting clear goals and understanding your target audiences are essential for successful digital fundraising.

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Data-Driven Decision Making: Online Fundraising

Like any other consumer, donors demand transparency and a clear understanding of how their contributions are utilized. You want to know where your money is going. For instance, the funds raised on are solely designated for awarding scholarships and cannot be directly given to an individual, unlike crowdfunding services such as GoFundMe.

Businesses that make use of insights gained from donor data will set the standard. If you are a donor, seek out organizations that provide in-depth reports on the ways in which your contributions are actually making a difference in the lives of people, such as the number of scholarships funded or the number of students assisted. You can make smart decisions about where your gifts will have the biggest impact by understanding the metrics.

Ongoing Online Donations

Imagine a world where your support for a cause is easy and transparent. That's the beauty of ongoing online donations. Top-raising fundraising software options are a great idea and provide the tools to have a long-lasting effect. In contrast to one-time gifts, regular contributions generate a consistent flow of funding that enables organizations to make wise plans, raise money, and accomplish their objectives.

How Ongoing Online Donations Work

Think of it like a subscription to a cause you care about. You can set up recurring donations through a website or an online fundraising platform. This allows you to choose a comfortable amount (monthly, quarterly, or annually) that automatically deducts from your chosen payment method. It's a convenient way to ensure your support is consistent and makes a significant difference over time.

Benefits for Donors:

  • Convenience: Set it and forget it! Ongoing donations eliminate the need for repeated contributions, freeing you from forgetfulness.
  • Budget-Friendly: Spreading your donation throughout the year allows you to support a cause you care about without affecting your budget.
  • Measurable Impact: Seeing the cumulative effect of your ongoing contributions fosters a deeper sense of connection to the cause you're supporting.

Benefits for Organizations:

  • Predictable Income: Ongoing donations provide a reliable source of funding, allowing for better planning and resource allocation.
  • Stronger Donor Relationships: Recurring contributions foster stronger bonds between donors and the organization.
  • Reduced Administrative Costs: Streamlined donation processing translates to lower administrative costs, directing more resources toward the organization's mission.
ongoing online donations

Making Ongoing Online Donations Easy

Many fundraising platforms offer user-friendly interfaces for setting up recurring donations. Simply choose your preferred cause, select your preferred contribution amount and frequency, and provide your secure payment information.

The platform takes care of the rest, ensuring your ongoing support reaches the organization's branding seamlessly.

By embracing ongoing online donations, you, the donor, become a vital partner in an organization's long-term success. Your consistent support empowers them to make a lasting impact. So, consider the power of steady streams and explore the world of ongoing online donations to make a difference.

Digital Fundraising Campaigns: Personalization as a Digital Fundraising Strategy

Tired of generic fundraising emails? Gone are the days of overused and tasteless requests from nonprofit organizations. The future lies in personalization, where communication is customized based on a donor's interests, history, and past engagement. Just like most successful products focus on human-centered design, communication with donors should be the same.

As a donor, you might want to know where your money went or who is the beneficiary. Imagine receiving a video message from a scholarship recipient expressing their gratitude for your past contribution or an email highlighting specific programs that align perfectly with your philanthropic goals. This is what online platforms like offer to their donors to ensure transparency and that 100% of the funds are received by students.

This targeted approach enables online donations from deeper connections and motivates continued support. It's about tailoring messages based on a donor's interests and preferences, like receiving a video message from a student you've supported or an email about programs aligned with your philanthropic goals. This personalized approach helps build stronger connections and encourages ongoing support.

If college education matters to you, consider creating your own scholarship!

digital fundraising

Digital Fundraising by Sponsorship

One approach gaining traction is digital fundraising by sponsorship, where supporters endorse your cause by raising funds on a campaign page on your behalf.

How Digital Sponsorship Works:

Think of it as a distributed fundraising campaign effort. You (the organization) provide the resources, such as a compelling campaign narrative, fundraising materials, and an online donation page to encourage supporters. Then, your supporters become sponsors, leveraging their social networks and online communities to raise funds for your cause.

Here's the beauty of this approach:

  • Increased Reach and Awareness: Your message reaches a broader audience, exponentially amplifying your fundraising efforts.
  • Enhanced Credibility: When individuals advocate for your cause, it fosters greater trust and credibility among potential donors.
  • Community Building: Supporter sponsorship fosters a sense of shared purpose, which strengthens the bond between your organization and its advocates.

Benefits for Donors:

  • Direct Impact: They get to raise funds directly for a cause they care about, witnessing the impact of their efforts firsthand and expanding and building relationships with their networks.
  • Personalized Fundraising: Supporters can use their fundraising efforts to their unique strengths and networks.
  • Social Recognition: Platforms allow sponsors to showcase their fundraising achievements.
  • Making Digital Sponsorship Easy: You can create campaign pages, provide downloadable fundraising materials, and establish clear guidelines for how funds should be used (directly to your organization or through the platform).
social media posts and the power of community in fundraising

Social Media Posts & The Power of Community

Social media has become an undeniable force in fundraising. As highlighted in The Digital Fundraising Book, platforms will increasingly integrate social fundraising tools, allowing you to seamlessly share campaigns, digital fundraising tips, and ideas with your network and encourage collective action.

Imagine supporting a cause you care about with just a few clicks while raising money and awareness among your friends and family. This tool fosters community and empowers individuals to become fundraising champions.

Taking it a Step Further: Digital Sponsorship

The Digital Fundraising Book also discusses supporter sponsorship. This approach leverages the power of social networks by allowing your supporters to become fundraising ambassadors on your behalf. They can use platforms like JustGiving or to create their own online fundraising campaigns and donation pages, too, extending their reach and building trust through advocacy.

The Future of Giving: Innovative Payment Options and Matching Gifts

The way we donate is changing. Platforms are exploring innovative payment options like cryptocurrency and micro-donations. This is why it is essential to understand your donor base.

Imagine contributing small, recurring amounts that collectively make a significant difference or utilizing a company's matching gift program to double your impact. These options cater to younger demographics and those who prefer a more flexible approach to giving.

Blockchain Technology and Selecting the Right Platform

Blockchain is like a super secure Google Doc where everyone has a copy and can see any changes made. As mentioned in the book, blockchain technology offers exciting possibilities for the future of digital fundraising.

This secure, distributed ledger system can track donations and ensure they are used as intended, which can increase donors' trust and confidence in the online fundraising strategy and the fundraising process itself.

Choosing the Right Platform

The Digital Fundraising Book doesn't discuss specific platforms. Still, it emphasizes the importance of choosing one that aligns with your goals.

Consider factors like fees, target audience, features, and success stories. Remember, a platform with a strong record of ongoing online donations and supporter sponsorship capabilities might be a good fit for maximizing your impact.

Look for organizations that embrace these advancements and prioritize transparency, impact, and community engagement. Remember, your donations are potent tools for positive change, and choosing the right platform can maximize your impact and fuel a brighter future. An Online Resource for Effective Scholarship Campaigning

Allowing contributors to directly support students' journeys, stands out among the fundraising platforms emphasizing educational equity and scholarships.

On's user-friendly website, donors can create scholarships by specifying the criteria for selection, the amount of the scholarship, and the application process. Alternatively, donors can make a fund to generate awareness and support. Deeper ties are fostered through hyper-personalization, which uses tailored messaging to link contributors and recipients.

The platform guarantees transparency by allocating all funds solely to scholarships, promoting confidence and data-driven insights to monitor the impact of donations. Donors can also use social media to expand their reach and cultivate a community of supporters. Making a big difference in students' lives is made possible by trends like digital sponsorships and continuous online donations.

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Create Your Free Donor Profile

Online Donation Page

A donation page is like a special section on a website where people can donate money to a cause they care about. You can choose your own donation pages on many different Digital giving software and platforms. Although you can't directly create a donation page on social media platforms such as Facebook, Instagram, or TikTok, there are workarounds to leverage these platforms for your fundraising efforts:

  • Link to an Existing Donation Page: If you have a dedicated donation page on a platform, you can share the link on your social media profiles and in your posts.
  • Fundraising Features: Some platforms offer limited fundraising functionalities. Here's a breakdown:
    • Facebook: You can create a fundraiser event on Facebook. This allows people to donate directly within the platform, but it's not ideal for ongoing fundraising.
    • Instagram: Instagram doesn't have a built-in donation feature, but you can add a "Donate" sticker to your stories and link it to an external donation page.
    • TikTok: Similar to Instagram, there's no direct donation feature on TikTok. However, you can include a link in your bio or pin a comment with a donation page link.

What is digital fundraising, and how does it differ from traditional fundraising?

Digital fundraising involves collecting money through various online platforms and devices, as opposed to traditional methods like in-person events or direct mail and campaigns. It often includes ongoing online auctions for donations, digital fundraising campaigns, and sponsorship-based efforts.

How do ongoing online donations work, and what are their benefits for donors and organizations?

Ongoing online donations allow donors to set up recurring contributions through a website or fundraising platform. This provides convenience and budget-friendliness for donors, while organizations benefit from predictable income, stronger donor relationships, and reduced administrative costs.

What is the role of personalization in digital fundraising, and how does it enhance donor engagement?

Personalization in digital fundraising involves customizing communication based on a donor's interests and history. This approach, which may include personalized messages and updates, helps build stronger connections with donors and encourages continued support by making them feel more valued and informed.

How does digital fundraising by sponsorship work, and what are its advantages?

Digital fundraising by sponsorship involves supporters raising funds on behalf of an organization through their social media followers and networks. This method increases reach and awareness of online events, enhances credibility, and fosters a sense of community, benefiting both the organization and the individual sponsors.

What innovative payment options and technologies are shaping the future of digital fundraising?

Emerging trends in digital fundraising include the use of cryptocurrency, micro-donations, and blockchain technology. These innovations offer secure, transparent, and flexible donation options, appealing to younger demographics and enhancing donor trust and engagement.

What makes an effective platform for scholarship fundraising? allows donors to create scholarships or set up funds to support educational equity, using hyper-personalized messaging to connect with recipients. The platform ensures transparency by allocating all funds solely to scholarships and offers data-driven insights to track impact. Additionally, donors can use social media to expand their reach and build a community of supporters, leveraging trends like digital sponsorships and continuous online donations to make a significant difference in students' lives.

Ready to support the next generation of leaders? Go to and start exploring ways to do

Jaeme Velez
Content Writer

About Jaeme

Jaeme Velez is an exceptionally dynamic writer, researcher, and avid enthusiast for science and technology. He brings a deep understanding of securing scholarships, obtaining student loans, and navigating the transition from community college to university.

As a first-generation college student, Jaeme began pursuing the dramatic arts and made a significant transition to pursuing academic studies at L.A. Valley College, focusing on Communication and English. He graduated cum laude with a B.A. in Creative Writing at Columbia University in the city of New York. His academic excellence has been recognized through the Casdin Family Scholarship Award and his membership in the Columbia University Honor Society.

Jaeme's academic path is marked by a profound passion for literature and storytelling, particularly in exploring the confluence of diverse cultures and languages while addressing social disparities. Alongside his literary interests, Jaeme maintains a keen curiosity for science and technology, actively engaging in research and projects related to Artificial Intelligence, Design, and human-computer interaction.


Balancing work and full-time studies as a first-generation college student has endowed Jaeme with a wealth of experience and insights. In his role as a Content Writer at, Jaeme shares invaluable wisdom and advice, drawing from his personal journey to provide the guidance he wishes he had received at the start of his academic journey. 

His work is fueled by the desire to equip the next generations of students with the knowledge and tools necessary to navigate their unique academic paths. From financial literacy to maintaining a healthy lifestyle, Jaeme strives to contribute to the ongoing discourse on education and support the next generations of scholars, regardless of their age, background, or current stage in life, as they traverse the complexities of higher learning.

Since joining the team in 2023 as a Content Writer, Jaeme has employed his distinctive background as a first-generation student alongside his familiarity with scholarships and student loans to guide students through the intricacies of academic life, emphasizing that every student's journey is distinct and worthy of recognition. 

Through his writing and advocacy, Jaeme leverages his personal and professional experiences to provide comprehensive support to students. He is dedicated to empowering students and addressing the challenges they encounter in their pursuit of higher education. 

Quote from Jaeme

“Who is the person? What's their problem? Do your research. Offer solutions.”

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